Our team of Paid Media experts build bespoke media plans out for our clients based on business KPIs. Our Paid Media team has a proven track record of improving performance of PPC campaigns by both optimising existing campaigns as well as deploying our own.
Additionally, our Paid Media team works very closely with our SEO team to ensure that we're regularly sharing insights and performance updates internally, which allows for our cross-channel clients to see an even greater benefit as well as ensuring budget is not being spent unnecessarily.
In Amstrad Digital's PPC approach, precision and efficiency is key. We kick off with thorough keyword research, honing in on high-impact terms to precisely target the desired audience.
Crafting compelling ad copy is crucial, emphasising unique selling points whilst fostering user engagement. Our campaign set up involves strategic bid management as well as extensive audience targeting to ensure that we're only paying for those clicks that are likely to generate an ROI. We prioritise the seamless alignment of ad messaging with fully optimised landing pages to enhance the user journey from start to finish.
Customised bid strategies are deployed to ensure we have maximum control over budget and efficiency, whilst continuous monitoring allows our team to make real-time adjustments based on campaign data.
Through regular performance analysis and detailed reporting, you can be sure our PPC campaigns are dynamic, adaptive and yield optimal results.