Filling the Funnel with 67% More Organic Enquiries
Service: SEO & Paid Search
Beech Lane Dental Care wanted to grow new patient bookings across both general and cosmetic treatments. But their existing digital setup was pulling in the wrong traffic — and their PPC spend wasn’t delivering the return they needed.
We stepped in to help them build a performance engine across both SEO and PPC — designed to drive enquiries and lower acquisition costs.
Our plan included:
✏️A/B testing high-converting service and emergency landing pages
📍Local SEO optimisation to dominate search results in target postcodes
🔍Smarter keyword targeting across paid search, removing wasted spend
🦷Blog and evergreen content around popular cosmetic treatments and FAQs
The outcome?
67%
INCREASE
In Organic Enquiries
88%
INCREASE
In PPC Enquiries
19%
DROP
In Cost Per Click
More Value, Fewer Wasted Pounds
34%
IMPROVEMENT
In Page 1 Keyword Visibility
This wasn’t just about scaling leads — it was about making every pound spent on search work harder and smarter.
Their Testimonials
See what they had to say after working with us.
“Have had a great experience with Joe and the whole team. Having done both ppc and seo we have had great results as a business. Could not recommend highly enough.”