Google ads for E-commerce
Bespoke Strategies For Maximum Impact
Our E-commerce team specialise in creating bespoke Google Ads campaigns tailored specifically for e-commerce businesses. Our proven strategies help e-commerce brands maximise visibility, increase conversions, and boost sales through highly targeted, commercially focused marketing.
With over 15 years of experience working with e-commerce clients, including businesses in retail, fashion, furniture, health and beauty to name a few, we understand the unique challenges of the e-commerce landscape. Our approach to Google Ads for e-commerce is designed to not only increase traffic but to attract the right kind of traffic but also users who are ready to make a purchase.
Whether you’re just starting your e-commerce journey or looking to optimise your existing campaigns, look no further- You’re in the right place.
Why Choose Google Ads for Your E-commerce Store?
Google Ads is one of the most effective advertising platforms for e-commerce businesses. It allows you to directly reach potential customers who are actively searching for products like yours.
- Targeted Traffic: With Google Ads, you can target users who are actively searching for the products or services you offer. This ensures that the traffic you drive to your site is highly relevant, leading to higher-quality leads and more sales.
- Scalability: Whether you’re a small boutique or a large online retailer, Google Ads can scale with your business. You can start with a small budget and gradually increase it as you see results, making Google Ads available, cost-effective solution for businesses of all sizes.
- Short Term Impact: PPC delivers immediate visibility. Your ads can appear at the top of Google search & shopping results almost instantly, driving traffic to your e-commerce store from day one.
- Comprehensive Reporting: Google Ads provides detailed performance data, allowing you to track every aspect of your campaign. From impressions and clicks to conversion rates and return on ad spend (ROAS), you’ll have full visibility into your campaign’s performance.
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Our Approach to Google Ads for E-commerce
Comprehensive Keyword Research & Analysis
Success in Google Ads starts with the right keywords. We conduct in-depth research to identify high-intent keywords relevant to your e-commerce store, products, and audience.
By focusing on keywords with strong search volume and purchase intent, we ensure that your ads appear when potential customers are ready to make a buying decision. We also identify negative keywords to prevent your ads from appearing in irrelevant searches, saving you money and optimising your ad spend.
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Optimising Google Shopping Campaigns
For e-commerce businesses, Performance max ads are essential. These ads display product images, prices, and store information directly in Google search results, offering a visual shopping experience to users. Our team specialises in optimising your product listings in Google Merchant Center, ensuring that your products appear in front of the right customers. We continuously monitor product performance, adjusting bids, product titles, and descriptions to drive more conversions and higher sales volumes.
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Remarketing to Drive Repeat Business
Remarketing is a powerful tool for e-commerce businesses, as it targets customers who have already visited your website or added items to their cart but didn’t complete their purchase. We set up tailored remarketing campaigns and YouTube to re-engage these customers, encouraging them to return and finalise their purchase. With customised ad creatives and compelling offers, remarketing campaigns can significantly improve conversion rates and drive more sales.
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Conversion Tracking & Optimisation
Tracking conversions is crucial for understanding the effectiveness of your Google Ads campaigns. We set up advanced conversion tracking to monitor actions such as purchases, sign-ups, and cart completions. Our team uses this data to continuously optimise your campaigns, refining ad copy, adjusting bidding strategies, and reallocating budgets to maximise ROI. Through ongoing A/B testing and performance analysis, we ensure that your ads are always performing at their best.
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Dynamic Ads for Product Personalisation
Dynamic Google Ads are perfect for e-commerce businesses that offer a large number of products. These ads automatically generate ads based on the user’s past interactions with your website, showing them the most relevant products they’ve viewed or added to their cart. By serving highly personalised ads, dynamic ads increase the likelihood of conversions and drive more sales. We ensure that your dynamic ads are properly set up and optimised to deliver the best possible results.
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Shopping Feed Optimisation
A well-optimised product feed is key to the success of Google Shopping Ads. We ensure that your product feed is set up correctly, with accurate titles, descriptions, pricing, and high-quality images. Our team optimises your product feed to comply with Google’s guidelines and improve the visibility and performance of your ads. This feed optimisation increases the likelihood of your products appearing in relevant search queries and improves your overall campaign performance.
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Why Amstrad Digital?
When it comes to PPC and Google Ads for e-commerce businesses, experience matters. Here’s why we’re the right partner for your business:
- E-commerce Expertise: We’ve worked with a wide range of e-commerce businesses, from small start-ups to large online retailers, delivering tailored PPC solutions that drive results.
- Data-Driven Strategies: We take a data-first approach to Google Ads, continually analysing campaign performance and making data-driven adjustments to maximise your ROI.
- Results-Focused Approach: Our goal is simple: to help you increase sales, reduce cost-per-acquisition, and achieve sustainable growth through Google Ads.
Ready to Supercharge Your E-commerce Business with Google Ads?
If you’re ready to take your e-commerce business to the next level with Google Ads, Amstrad Digital is here to help. Our team of PPC experts will work closely with you to create a customised Google Ads strategy that drives traffic, increases conversions, and boosts sales.
Our Case Studies
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Watch Repair
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Flooring Specialist Company