Katrina Otter Weddings
Wedding SEO That Sparkled (Without Losing Elegance)
Services: SEO & Digital PR
Katrina Otter is one of the UK’s most respected luxury wedding planners — known for bespoke experiences and timeless events. But online, she was competing with high-volume directories, generic vendors, and copycat services.
We needed to help her own her niche in search, while staying true to her high-end, personal brand.
Our strategy included:
- A full SEO content audit to improve relevance, intent-matching, and user journey
- Crafting elevated, brand-aligned content for key services and locations
- Digital PR focused on lifestyle, bridal, and editorial publications
- Technical speed improvements for a smoother, faster user experience
And the results?
+2
£1 MILLION+ CONTRACTS AWARDED
Through effective and strategic SEO
83%
INCREASE
In Organic Visibility
62%
JUMP
In Page 1 Keyword Rankings
29%
RISE
In Domain Authority
31%
REDUCTION
In Site Speed
making mobile browsing fast, even in a gown
By matching Katrina’s premium offline experience with a smart, performance-led strategy, we made sure her online brand walked the aisle with impact.