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Digital PR: Shaping Your Brand’s Story

When it comes to standing out amongst the crowd, there’s no more impactful tool than Digital PR. We harness the power of Digital PR to transform your brand’s presence online, drive meaningful engagement, and cultivate trust with your audience. Our bespoke approach ensures that every campaign we deliver is tailored, impactful, and aligned with your business goals.
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What is Digital PR?

Digital PR combines the art of storytelling with the science of data to help brands secure visibility, credibility, and influence in the online space. It’s not just about generating buzz – it’s about fostering authentic connections, building trust, and creating an enduring impact.
At the heart of successful Digital PR lies engaging content, strategic outreach, and a keen understanding of audience behaviour. From securing media coverage to working with influencers, we employ a holistic approach that ensures your brand remains relevant, relatable, and ready to capitalise on trends.

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The Key Components of Our Digital PR Strategy

We pride ourselves on delivering cutting-edge Digital PR solutions designed to meet your brand’s unique needs. Here’s what sets our approach apart:

Influencer Collaborations

We partner with influencers who genuinely align with your brand values. By leveraging their platforms, we connect your brand with new audiences in an organic and relatable way. Authenticity is key, and we ensure each collaboration feels genuine, not forced.

Targeted Content Creation

Great Digital PR starts with exceptional content. We create compelling stories, press releases, blog posts, and multimedia assets tailored to your audience. Whether it’s an insightful article or a scroll-stopping video, every piece is designed to resonate deeply.

Data-Driven Analytics

Our campaigns are powered by data. By analysing audience behaviour, engagement metrics, and market trends, we ensure every decision is backed by insights, not guesswork. This approach maximises impact and keeps your brand ahead of the curve.

Trend-Responsive Strategies

In a world where trends change in an instant, staying reactive is crucial. We monitor industry shifts and social conversations to ensure your brand stays timely and relevant. Whether it’s a viral trend or a cultural moment, we know how to position your brand at the centre of the conversation.

Authentic Brand Building

Digital PR is about more than one-off campaigns – it’s about creating a brand identity that people trust and connect with. We help you craft a consistent, authentic voice that resonates across platforms and builds loyalty over time.

Engaging Content Creation

We believe in creating content that not only informs but also inspires action. Whether it’s a thought-provoking blog, an impactful infographic, or a shareable social post, we ensure every piece aligns with your brand story and captivates your audience.

Community Building Initiatives

Strong brands are built on strong communities. Through social engagement, thoughtful content, and collaborative projects, we foster relationships that turn passive followers into passionate advocates for your brand.

Reputation Management

Your online reputation is everything. We help safeguard and enhance your brand image by addressing concerns promptly, amplifying positive coverage, and building a narrative that instils confidence and trust.

Our Proven Approach

At Amstrad Digital, we follow a tried-and-tested process to ensure every campaign delivers measurable results:

Discovery Call
The purpose of this call is for us to get a feel of where your business is at and ultimately where you want to be. Our team of digital consultants will be asking a variety of questions to ensure that we’re well versed on the intricacies of your business to allow us to put forward the most relevant strategy.
01
Campaign Strategy Creation & Alignment
Once we have a clear idea of where your business is at from a social perspective, we’ll then conduct a competitor analysis/benchmark report to identify where you are as a brand vs your competitor set. From here, we’ll look for any quick wins and start to craft a strategy proposal which captures all stages of the marketing funnel: awareness, consideration, conversion and retention.
02
Messaging & Creative Alignment
Building out a succinct campaign structure which will set the brand up for success is only part of battle. Creative and messaging is a critical aspect of determining the success of any Paid Social campaign. Our Paid Social team collaborate with our Creative team at this stage to identify what sort of creatives we think are most suited from what’s available to us. If we’re not confident that the creatives available are suitable, our creative team has the capability to create these for you, or we can brief your design team on what’s needed to set us up for success.
03
Account Structure Optimisation
Once we’re all aligned on campaign strategy and we’re all set from a creative and messaging standpoint, our team will start to build out the account structure to mirror the approved strategy. This strategy may change over time as we learn more from performance insights once live, but we usually find we don’t deviate too far away from our original proposed strategy, as we know based on experience what each business needs from a digital perspective.
04
Audience Targeting/Testing
Once the campaign is live, our team will proactively tweak the campaigns to ensure that we’re always gaining insights to maximise performance from the campaigns. We regularly set up A/B tests on copy, creative and targeting options and will keep you updated on the results of the test, how we utilise the insights moving forward and the tests we plan on running thereafter.
05
Performance Analysis
Our team will regularly hold review meetings to discuss performance of the campaigns, show you what we’ve been working on/testing, and answer any questions you may have related to your account. We’ll regularly produce competitor benchmark reports and showcase growth opportunities to you backed up by data and insights to ensure that you’re fully aware of the opportunity available to scale the campaigns both inside and outside of the Paid Social landscape.
06

Our Proven Approach

At Amstrad Digital, we follow a tried-and-tested process to ensure every campaign delivers measurable results:

01

Defining the Campaign’s Objectives and Audience

Every successful campaign begins with a clear understanding of your goals. We work closely with you to define what success looks like and pinpoint the audience you want to reach.

02

Developing Compelling Content

We craft content that speaks directly to your audience’s needs, values, and aspirations. From informative press releases to shareable visuals, every piece is designed to spark interest and drive action.

03

Building Media Relationships

Our focus goes beyond one-time media placements. We invest in building meaningful relationships with journalists, bloggers, and online publications to ensure your brand’s stories are told by trusted voices in the industry.

04

Amplification and Distribution

Creating great content is only half the battle – getting it in front of the right people is where the magic happens. We leverage influencer partnerships, social platforms, and targeted outreach to ensure maximum visibility and engagement.
Discovery Call
The purpose of this call is for us to get a feel of where your business is at and ultimately where you want to be. Our team of digital consultants will be asking a variety of questions to ensure that we’re well versed on the intricacies of your business to allow us to put forward the most relevant strategy.
01
Campaign Strategy Creation & Alignment
Once we have a clear idea of where your business is at from a social perspective, we’ll then conduct a competitor analysis/benchmark report to identify where you are as a brand vs your competitor set. From here, we’ll look for any quick wins and start to craft a strategy proposal which captures all stages of the marketing funnel: awareness, consideration, conversion and retention.
02
Messaging & Creative Alignment
Building out a succinct campaign structure which will set the brand up for success is only part of battle. Creative and messaging is a critical aspect of determining the success of any Paid Social campaign. Our Paid Social team collaborate with our Creative team at this stage to identify what sort of creatives we think are most suited from what’s available to us. If we’re not confident that the creatives available are suitable, our creative team has the capability to create these for you, or we can brief your design team on what’s needed to set us up for success.
03
Account Structure Optimisation
Once we’re all aligned on campaign strategy and we’re all set from a creative and messaging standpoint, our team will start to build out the account structure to mirror the approved strategy. This strategy may change over time as we learn more from performance insights once live, but we usually find we don’t deviate too far away from our original proposed strategy, as we know based on experience what each business needs from a digital perspective.
04
Audience Targeting/Testing
Once the campaign is live, our team will proactively tweak the campaigns to ensure that we’re always gaining insights to maximise performance from the campaigns. We regularly set up A/B tests on copy, creative and targeting options and will keep you updated on the results of the test, how we utilise the insights moving forward and the tests we plan on running thereafter.
05
Performance Analysis
Our team will regularly hold review meetings to discuss performance of the campaigns, show you what we’ve been working on/testing, and answer any questions you may have related to your account. We’ll regularly produce competitor benchmark reports and showcase growth opportunities to you backed up by data and insights to ensure that you’re fully aware of the opportunity available to scale the campaigns both inside and outside of the Paid Social landscape.
06

Why Choose Amstrad Digital for Your Digital PR?

Choosing the right Digital PR partner can make all the difference. At Amstrad Digital, we combine creativity with a results-driven approach to help you achieve your business objectives. Our team is passionate about telling your story in a way that captivates audiences and drives meaningful results.

With expertise spanning influencer marketing, content creation, and data-driven insights, we ensure your brand stands out in a crowded digital space. Plus, our commitment to authenticity, community building, and reputation management means you can trust us to put your brand’s best foot forward.

Ready to Elevate Your Brand?

Whether you’re looking to launch a bold new campaign or strengthen your online presence, Amstrad Digital is here to help. Get in touch today to discover how our Digital PR services can take your brand to the next level.

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