The Cat Vet Dubai
A Feline-First Strategy That Drove a 38% Uplift in Total Enquiries
Services: PPC, SEO, Email Marketing
The Cat Vet Dubai is not your typical veterinary clinic. It’s the Middle East’s first cat-only practice, offering feline care in a calm, dog-free environment, designed to reduce stress and improve outcomes for cats and their owners.
Their offline reputation was strong, but they needed help scaling digital acquisition in a cost-effective and controlled way.
We knew that traditional veterinary marketing wouldn’t work. This audience was different — discerning, emotionally invested, and wanting the absolute best for their cat. So we crafted a tailored performance strategy across paid search, organic growth, and lifecycle email marketing.
Here’s what we focused on:
- Paid Search campaigns targeting high-intent queries like "cat vaccination Dubai" and "cat dental specialist"
- Ongoing A/B testing of ad copy, location targeting, and service pages
- A local SEO strategy to improve organic presence for branded and non-branded searches
- Email automation and newsletter strategy designed to increase repeat bookings, nurture first-time clients, and promote new services
The result? A performance uplift across every stage of the funnel:
38%
INCREASE
In Overall Enquiries
19%
BOOST
In Organic Traffic
41%
REDUCTION
In Cost-Per-Acquisition (CPA)
25%
INCREASE
In Email Marketing Enquiries
14%
INCREASE
In Organic Enquiries
This was more than a numbers game — it was about helping the clinic grow without sacrificing care quality, brand integrity, or customer trust.
Their Testimonials
See what they had to say after working with us.
“Amstrad Digital have been a fantastic marketing partner, with a motivated team and excellent communication throughout. Their in-depth understanding of the veterinary industry, combined with tailored digital strategies, has significantly boosted our client growth and online presence. It’s been a pleasure working with such a proactive and results-driven company.”